Between complexity and execution.
I am Daniyal Ali Chohan, a product designer based in Pakistan working with international clients across SaaS, AI tools, logistics platforms, dashboards, web/mobile products, and design systems.
Complexity is the brief.
My work sits between product complexity and execution — helping teams understand messy workflows, simplify product experiences, create scalable Figma systems, and prepare designs developers can actually build from.
I'm especially interested in products where design solves real operational problems: admin portals, AI-assisted tasks, logistics dashboards, internal tools, and founder-led MVPs.
Day to day, that means Figma, design systems, async collaboration, Loom walkthroughs, AI-assisted research, and structured handoff.
- 016 years of product design
- 02SaaS, AI, logistics — web + mobile
- 03B2B and B2C products
- 04Dashboard and admin tool depth
- 05Design systems and Figma-to-dev handoff
- 06Remote collaboration with international teams
- 01Figma
- 02FigJam
- 03Claude
- 04ChatGPT
- 05Framer
- 06Webflow
- 07Notion
- 08Miro
- 09Tailwind-aware design
- 10Blazor-aware handoff
- 11Loom
- 12AI prototyping tools
I design the boring parts of software — so they stop being the hard parts.
Working principleWorkflows before screens
I map how work actually moves through a product — roles, states, exceptions — before deciding what any single screen should look like.
Systems before polish
A reusable structure of tokens, components, and patterns outlasts any one beautiful screen — polish applied to a weak structure just hides the problem.
Handoff is part of the design
A design isn't finished when it looks right — it's finished when a developer can build it without guessing at states, spacing, or edge cases.